We are constantly trying to make creatives and public institutions collaborate which is why we created Designing for Cultural Institutions where we partnered with the Conde Duque Cultural Centre.


NEW VISUAL IDENTITY


The project was aimed at design students. The brief was to create a visual identity project that would emulate the real steps that a design professional would follow in a real life branding project. The winner was awarded a residency at Conde Duque to assist the creative director of the centre to make the identity come to life as well as a 1800 euro cash prize.

WINNER
Sandra Ainhoa Gual Gago


FINALISTS
Javier Zabaleta Vilar, Gorka Larrazabal Cancelo

The judges were: Clara Sancho, freelance designer, Francesco Maria Furno, designer and cofounder of studio relajaelcoco, representatives of the Conde Duque cultural centre, Gloria Ruiz, cofounder y director of Brief Festival and Isabel Albertos, art director at Brief Festival.


NEW CHILDREN’S PLAYGROUND


On this occasion, the competition was aimed towards emerging professionals and its focus was on something tangible. The challenge was to design a space for children in the cultural centre of Conde Duque in Madrid. The prizes were 10 000 euros for the winner of the space, 800 for all of the creatives that passed the first face and finally 50 000 euros for the making of the winning project.

WINNER
Basurama


FINALISTS
Angelita Harris / Anival / Arquilecturas

The judges were: Pablo Galeano, designer and cofounder of studio relajaelcoco, Edgar González, architect and director of the IE School of Architecture and Design Bachelor programme, Isabel Margalejo, chief editor of AD Spain, Almudena de Benito, architect and founder of Chiquitectos, Mario Herraiz, designer y technical specialist in spaces for children, representatives of the Conde Duque cultural centre and Gloria Ruiz, cofounder y director of Brief Festival.